Marketing Against The Grain
Hubspot Media
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
Mentioned books
Apr 12, 2022 • 30min
‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan
Join Kipp and Kieran as they dive into playful brainstorming of fresh marketing ideas for five businesses. They discuss innovative strategies in hospitality, including NFTs for customer engagement. The duo explores health hacks like cold therapy while weaving in community-building insights from Web3 technologies. They also champion unique marketing for remote teams and the hiring process with comedic approaches. Expect lively debates and engaging proposals that challenge conventional norms in marketing and hiring!
Apr 5, 2022 • 32min
Place Your Bets (On Media, Community, And Brand) With Mayur Gupta
In this engaging discussion, Mayur Gupta, Chief Marketing and Strategy Officer of Gannett and former leader at Spotify, shares his insights on the drastic shifts in marketing post-COVID. He dives into the creator economy and how B2B businesses can leverage it to connect more deeply with audiences. Gupta also presents his 'Oxygen, Water, Food' model for prioritizing marketing strategies, illustrating the need for emotional connections in branding. Discover the power of content personalization and how tech companies can adapt their media approaches for lasting impact.
Apr 5, 2022 • 35min
Web 3, Customer Acquisition, and Value Props (Twittersode)
Dive into a captivating discussion about the ever-evolving digital landscape! Discover how Web 3 could revolutionize customer acquisition through innovative incentives. Hear about a founder who showcases her company's value proposition with just one tweet. The hosts also explore LinkedIn's foray into podcasting and what's missing in podcast discovery. Plus, find out how YouTube can enhance visibility for podcasters while navigating new relationship dynamics in marketing. It's a fresh take on what drives business growth!
Apr 5, 2022 • 2min
Why Marketing Against The Grain?
Dive into the world of marketing insights with industry leaders as the hosts explore unlocking essential marketing truths. They highlight the importance of community engagement and invite listeners to contribute questions for future discussions. Get ready for practical advice that can propel your business forward, all while fostering a collaborative spirit.
Mar 29, 2022 • 1min
Introducing: Marketing Against The Grain
Delve into the world of unconventional marketing strategies and hear insights from industry leaders. The hosts emphasize the power of innovative thinking to transform perspectives. Explore what's happening in marketing now and what the future holds. Join in on discussions that challenge norms and inspire change. This isn't just about marketing; it's about believing in the impossible and taking bold actions to lead the way.
