Marketing Against The Grain

Explore the intriguing world of brand authenticity through the lens of notorious companies, like a certain low-cost airline. Discover why embracing failure is crucial for success, and how it can spark marketing innovation. Learn about the art of newsjacking as a clever strategy to elevate brand awareness, with real examples illuminating the connection between current events and consumer engagement. Dive into the fascinating interplay of data, creativity, and internet culture in shaping modern marketing strategies.

Join top marketer Hannah Fleishman, a HubSpot veteran with a knack for writing, as she dives into the nuances of leadership. Discover the difference between being a leader and a manager, and the essential skills needed for effective team dynamics. The conversation gets lively with a humorous take on NFTs and a playful round of Cards Against Humanity. Fleishman also shares insights on the mindset of winning, balancing results with enjoyment in leadership, and the importance of continuous learning in the ever-changing marketing landscape.

Dive into a playful take on marketing strategies inspired by Monopoly! Discover innovative email and outbound marketing tactics, and learn how NFTs can enhance community building. The hosts share valuable advice on navigating the early stages of a startup and the importance of personal growth in marketing leadership. Tune in for humorous insights on ineffective marketing methods and explore how unconventional strategies can create engaging communities. Plus, participate in a fun game segment that brings these concepts to life!

Capri Wheaton, the innovative Founder and CEO of Dressd, shares her journey from UC Berkeley dropout to fashion-tech entrepreneur. She discusses leveraging social dynamics to grow community engagement for her peer-to-peer clothing rental business. Capri reveals unscalable tactics that sparked excitement around Dressd and emphasizes nurturing early adopters. The conversation touches on the risks and rewards of choosing an entrepreneurial path over traditional education, and the importance of adaptability in leadership.

Everette Taylor, Chief Marketing Officer for Artsy and a trailblazer in making art accessible, shares his insights with Kipp and Kieran. He discusses how to reduce barriers for consumers and engage new audiences by recognizing their diverse backgrounds. The conversation highlights the transformative impact of Web3 and NFTs on the art market. Everette also emphasizes collaboration with creators, advocating for understanding their perspectives to foster an authentic creative community while navigating modern marketing challenges.

Discover the exciting world of the ownership economy and how it’s redefining marketing strategies. The hosts delve into community frameworks and innovative brand experiences that drive consumer loyalty. Learn about the intersection of NFTs and traditional gaming, and how brands are adapting to modern digital ownership. The conversation emphasizes the shift from Web2 to Web3, touching on trust-building and community engagement. Plus, unique insights into personal interactions and effective decision-making in marketing make for an engaging listen!

In a spirited debate, Kipp and Kieran tackle innovative marketing strategies through a game of Double Down, Table Stakes, and Kill. They discuss the merits of product-led growth versus marketing-led approaches while sharing humorous anecdotes about breakfast preferences. The conversation dives into Netflix's streaming challenges and effective customer engagement techniques, emphasizing the importance of impactful ideas in business and education. With insights on marketing leadership, they explore the balance between nurturing talent and community-driven growth.

In this engaging discussion, Steph Smith, a growth marketer at HubSpot and former analyst at Trends.co, dives into the creator economy's significance for brands. She highlights the untapped potential of independent creators in marketing and examines niche targeting strategies. The conversation also covers the unique dynamics of creator partnerships, the impact of Spotify playlists in brand engagement, and how the landscape of digital marketing is evolving in today's saturated environment. Unlocking these insights can empower brands to better connect with their audiences.

Discover how to stand out as a marketer in a crowded landscape. The hosts explore the art of storytelling and its impact on brand perception. They share experiences with virtual real estate and NFTs, and how decentralized learning is reshaping education. Learn about leveraging network effects for brand differentiation, with a deep dive into Cash App's success. The conversation is packed with tips for honing marketing skills and fostering team culture, all while sparking your entrepreneurial spirit!

Alex Lieberman, co-founder and Executive Chairman of Morning Brew, shares his insights into the fast-evolving world of NFTs and their cultural implications. He emphasizes the need for critical thinking in entrepreneurship and discusses a framework for success that balances intuition and data. Lieberman also explores the qualities that set successful entrepreneurs apart, including the importance of adaptability and effective communication in leadership. The conversation reveals how nostalgia can drive innovative business solutions, exemplified by the LimeWire NFT comeback.