Marketing Against The Grain Twittersode! How The Ownership Economy is going to change your marketing strategy
May 10, 2022
Discover the exciting world of the ownership economy and how it’s redefining marketing strategies. The hosts delve into community frameworks and innovative brand experiences that drive consumer loyalty. Learn about the intersection of NFTs and traditional gaming, and how brands are adapting to modern digital ownership. The conversation emphasizes the shift from Web2 to Web3, touching on trust-building and community engagement. Plus, unique insights into personal interactions and effective decision-making in marketing make for an engaging listen!
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Hotel Mario
- Nintendo converted their original Kyoto headquarters into Hotel Mario.
- This caters to superfans and builds a lasting brand experience.
Chess NFTs
- Chess.com launched treasurechess.com, an NFT marketplace for chess games.
- Users can mint and sell NFTs of their games, including matches with influencers.
Ownership Economy Shift
- The ownership economy shifts control from employees to users.
- Web3 products and services empower users as owners, changing wealth accrual.