Twittersode! How The Ownership Economy is going to change your marketing strategy
Marketing Against The Grain
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Brands, NFTs, and the Ownership Economy
This chapter discusses the role of brands in community investments and nostalgia-driven experiences, highlighting examples like Nintendo and Lego. It explores the emergence of NFTs in chess, balancing traditional gaming with modern technology, while navigating the complexities of digital ownership in Web3. The conversation also addresses the evolving strategies marketers must adopt in response to privacy changes and competitive dynamics in the digital advertising landscape.
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