Twittersode! How The Ownership Economy is going to change your marketing strategy
Marketing Against The Grain
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Peanut Butter Preferences and Innovative Marketing Experiences
This chapter features a playful debate on crunchy versus smooth peanut butter as a metaphor for marketing preferences. The discussion evolves into innovative strategies, focusing on the 'Hotel Mario' initiative, which illustrates the significance of meaningful brand experiences in fostering consumer loyalty.
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