Twittersode! How The Ownership Economy is going to change your marketing strategy
Marketing Against The Grain
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Navigating the Ownership Economy in Marketing
This chapter explores the changing dynamics of marketing in the ownership economy, addressing how businesses must redefine purpose and strategy to build trust and engage communities. It highlights the shift from traditional advertising methods to community-driven narratives, emphasizing the importance of aligning marketing efforts with core values. The discussion further examines the complexities of community engagement and the role of peer influence, advocating for clear methodologies to navigate the evolving landscape.
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