Marketing Against The Grain

Marketing Monopoly

May 19, 2022
Dive into a playful take on marketing strategies inspired by Monopoly! Discover innovative email and outbound marketing tactics, and learn how NFTs can enhance community building. The hosts share valuable advice on navigating the early stages of a startup and the importance of personal growth in marketing leadership. Tune in for humorous insights on ineffective marketing methods and explore how unconventional strategies can create engaging communities. Plus, participate in a fun game segment that brings these concepts to life!
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INSIGHT

NFTs and Community Monetization

NFTs can potentially revolutionize community monetization by offering tiered memberships and greater control.

  • Creators could leverage NFTs to engage casual fans, subscribers, and super fans, bypassing third-party platforms.
INSIGHT

NFTs: Early Stages and Future Potential

Initial iterations of any technology often appear flawed, with true utility emerging later.

  • NFTs, like paper, might find unexpected applications beyond current speculation, impacting marketing and business.
ADVICE

Succeeding in Marketing at a Startup

  • Focus on continuous learning and address your weaknesses by hiring people who excel in those areas.
  • Transition from individual contribution to leading and developing a high-performing team.
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