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Marketing Monopoly

Marketing Against The Grain

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Monopoly Marketing: Strategic Outreach and Community Building

This chapter creatively uses a Monopoly board analogy to discuss various outbound marketing tactics, comparing traditional methods to properties on the board. It emphasizes the value of unconventional strategies, such as hiring dedicated copywriters and the role of event marketing in engaging niche communities. The conversation further explores the importance of community building and the evolving role of customer-centric community ownership in enhancing marketing effectiveness.

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