Marketing Against The Grain Argument Alert!: New Game Double Down, Table Stakes and Kill
May 5, 2022
In a spirited debate, Kipp and Kieran tackle innovative marketing strategies through a game of Double Down, Table Stakes, and Kill. They discuss the merits of product-led growth versus marketing-led approaches while sharing humorous anecdotes about breakfast preferences. The conversation dives into Netflix's streaming challenges and effective customer engagement techniques, emphasizing the importance of impactful ideas in business and education. With insights on marketing leadership, they explore the balance between nurturing talent and community-driven growth.
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Eight Sleep's Clever Marketing
- Eight Sleep uses customer feedback on hotel sleep experiences to market to hotels.
- They cleverly leverage customer reviews to promote their mattresses to hotels.
ClickUp's LinkedIn Campaign
- ClickUp pays LinkedIn users to share content hosted on their platform.
- This strategy exposes users to the software while providing valuable content.
The Empty Box Problem
- The "empty box problem" plagues software and other industries.
- Showcasing use cases and information within the product's infrastructure communicates value effectively.