
Argument Alert!: New Game Double Down, Table Stakes and Kill
Marketing Against The Grain
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Navigating Streaming Challenges: Netflix vs. YouTube
This chapter discusses innovative marketing strategies in the streaming industry, focusing on Netflix's struggle to adapt a freemium advertising model amid escalating competition from platforms like YouTube and TikTok. It examines historical marketing successes, the pitfalls of failing to conduct proper market tests, and the need for data-driven decision-making. The conversation also introduces Synthesis School as a novel solution to educational challenges, highlighting the necessity for collaboration in learning.
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