Argument Alert!: New Game Double Down, Table Stakes and Kill
Marketing Against The Grain
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Marketing Leadership Debate
This chapter explores a lively debate among speakers regarding the priorities in marketing leadership, emphasizing hiring, coaching, and retention strategies. The discussion highlights the importance of nurturing existing talent over constant new hires, while also delving into the balance between brand and event marketing. Tensions arise around the effectiveness of community-driven growth versus traditional methods, raising questions about the future role of community in marketing strategies.
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