Marketing Against The Grain Why Creators are Disrupting Marketing with Steph Smith
6 snips
May 3, 2022 
In this engaging discussion, Steph Smith, a growth marketer at HubSpot and former analyst at Trends.co, dives into the creator economy's significance for brands. She highlights the untapped potential of independent creators in marketing and examines niche targeting strategies. The conversation also covers the unique dynamics of creator partnerships, the impact of Spotify playlists in brand engagement, and how the landscape of digital marketing is evolving in today's saturated environment. Unlocking these insights can empower brands to better connect with their audiences.
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ENS Domain Trend
- People are buying three and four-digit Ethereum Name Service (ENS) domains, mirroring the early days of domain name registration.
- This trend allows for subdomains linked to NFTs, enabling custom domains for community building and IP development.
Domain as Insurance
- Secure your brand's digital real estate by purchasing relevant domains on emerging platforms like ENS.
- This acts as insurance against rising prices and domain squatting.
Spotify Playlist Marketing
- Lego, a pasta company, and KFC France created unique Spotify playlists that went viral.
- These campaigns leveraged nostalgia, utility, and super-fan activation, respectively.