Marketing Against The Grain

Leadership Lessons, Needing to Win, and Cards Against Humanity

May 24, 2022
Join top marketer Hannah Fleishman, a HubSpot veteran with a knack for writing, as she dives into the nuances of leadership. Discover the difference between being a leader and a manager, and the essential skills needed for effective team dynamics. The conversation gets lively with a humorous take on NFTs and a playful round of Cards Against Humanity. Fleishman also shares insights on the mindset of winning, balancing results with enjoyment in leadership, and the importance of continuous learning in the ever-changing marketing landscape.
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ADVICE

Effective Management

  • Managers should possess deep expertise in what they manage to effectively solve problems and build trust.
  • Prioritize ruthlessly, kill ineffective strategies, and test new ideas with minimal resources for maximum impact.
ADVICE

Career Development

  • Don't rush into management roles too quickly; prioritize developing expertise in your craft first.
  • Individual contributors, especially makers, need dedicated time to hone their skills and create.
ADVICE

Maximize Life, Minimize Effort

  • Maximize life by prioritizing; focus on maximum output with minimum effort.
  • Relinquish unnecessary control and trust competent team members with clear expectations.
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