Marketing Against The Grain Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity
Apr 21, 2022
Discover the evolving world of NFT licensing and how it's reshaping brand engagement in the digital marketing landscape. The hosts dive into the intriguing intersection of AI and creativity, sharing experiences with DALL-E's ability to generate art from text. They highlight the importance of innovation in marketing and the unexpected impacts of technology on creative endeavors. Plus, insights on cultivating community-driven growth and the unconventional success stories that stand out in today's crowded market.
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Bored Ape Licensing
- Coinbase offered Bored Ape Yacht Club NFT holders three Ethereum for one-year IP licensing deals.
- One NFT holder, Pirate Ape, countered, demanding at least 100K, highlighting the evolving NFT market.
iHeartRadio NFTs
- iHeartRadio is buying commercial licenses for popular NFTs like CryptoPunks and Bored Ape Yacht Club.
- They're creating a podcast network around these NFT characters, showcasing the potential of NFTs in media.
IP Ownership
- Intellectual property ownership is becoming crucial for brands.
- Licensing existing IPs like Bored Apes offers brands a shortcut to leverage established distribution.