
Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity
Marketing Against The Grain
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Navigating the NFT Landscape
This chapter delves into the evolving implications of NFT licensing for brands in the digital marketing space. With discussions on licensing popular NFT characters and the strategic shift towards community-driven growth in marketing, the hosts highlight how Web3 technology is reshaping traditional advertising models. The conversation emphasizes the importance of engaging customers as contributors to product development, showcasing innovative branding strategies that successfully foster community connections.
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