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Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity

Marketing Against The Grain

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Unlocking Creativity in Marketing

This chapter explores the transformative impact of technology, particularly AI, on creativity within marketing. It emphasizes the importance of innovative thinking to differentiate brands in a crowded market while discussing the Dippin' Dots case study as a lesson in unconventional approaches. The dialogue encourages marketers to foresee future consumer needs and embrace creativity as a vital component of their strategies.

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