Marketing Against The Grain

The shocking firing of OpenAI's CEO has sent shockwaves through the tech world. The hosts analyze the emotional turmoil and leadership clashes within the company. They discuss the implications for artificial general intelligence development and the bold letter from employees threatening mass resignation. The winners and losers of this saga are examined, with Microsoft gaining a competitive edge. Finally, the episode dives into the evolving AI landscape, emphasizing the importance of transparency and strategic communication for marketers.

Dive into the future of marketing where creators are set to replace traditional teams. Explore how AI is revolutionizing customer support with innovative chatbots and the importance of building authentic brand stories. Discover the power of strategic partnerships in co-marketing to amplify reach. Unearth the need for marketers to adapt with new AI skills, as personality-led growth becomes essential in a landscape that values individual connections over corporate messaging.

Join Steph Smith, a data-driven writer and growth marketer, as she shares key insights on podcast growth. Discover why 90% of podcasts struggle with audience growth and the six content principles essential for success. Steph emphasizes the power of shareable content, differentiating your voice, and the value of YouTube for podcasts. Dive into the relevance of creative feedback loops, AI in content creation, and innovative marketing strategies that resonate with audiences to help elevate your podcasting efforts.

Dive into the transformative advancements unveiled at OpenAI's Dev Day, including the introduction of the GPT app store and the powerful GPT-4 Turbo. Discover how these tools are set to reshape marketing by enabling users to create customized AI assistants. The discussion highlights the rapid growth of ChatGPT and the expanding applications of AI in areas like customer support and automation. Emphasis is placed on agility in marketing, showcasing how businesses must adapt and evolve in an increasingly AI-driven landscape.

Greg Isenberg, CEO & Co-Founder of Late Checkout, dives into the essentials of building a lucrative content business in 2024. He emphasizes the critical role of storytelling and effective writing in capturing audience engagement. The discussion also covers strategies for growing email newsletters using social media and the rise of influencer-led B2B businesses, showcasing how personality can drive community engagement. Greg shares tips on differentiating in a crowded market while navigating modern digital challenges.

Explore the exciting intersection of AI technology and business success. The hosts discuss using AI to identify billion-dollar opportunities and enhance productivity. Insights from Nike's strategies highlight the necessity of an offensive approach in uncertain times. Discover how AI can shape sales strategy development and create tailored pitches for investors. Learn about the importance of clear communication when briefing AI and the iterative process in generating personalized business insights, drawing on examples from established companies.

Nathan Barry, CEO/Co-Founder of ConvertKit, dives into the intricacies of the creator economy. He shares how middle-class creators can earn up to $200,000 a year with just 10,000 subscribers. The discussion highlights key strategies for audience-building and the importance of persistence and personalization in content creation. Barry emphasizes the shift towards niche markets, revealing how authenticity in creator collaborations with brands can boost engagement. He also explores the evolving dynamic between creators and brands in today's landscape.

Join Christopher Miller, VP of Growth and AI at HubSpot, as he unveils the game-changing impact of AI on product-led growth. He discusses how AI redefines freemium product development and enhances user onboarding by personalizing experiences. Christopher highlights the innovative features in a new tool for Zapier, like proactive user engagement. The conversation also touches on transforming user interaction with natural language processing and the shift towards voice commands, emphasizing the importance of timely adaptation for businesses.

Discover how AI is revolutionizing marketing by acting as a creative partner, helping to generate catchy taglines and streamline project timelines. Explore the success of Netflix's 'Lupin' advertising and learn to leverage AI for analyzing ad effectiveness. Delve into the Pixar storytelling framework to enhance brand messaging and tackle the anxieties marketers face regarding data dependence. Uncover transformative AI tools that offer tailored feedback, improve copywriting, and personalize communications in your marketing strategies.

Discover how brands can thrive by merging marketing with content creation. The discussion dives into four powerful acquisition strategies that spark growth, including leveraging the unique advantages of your company. Learn about the impending impact of AI on distribution and the value of acquiring content creators. Hear about innovative 'front door' and 'side door' strategies that improve customer acquisition. Real-world examples, like Atlassian, illustrate these concepts, offering insights into overcoming the challenges faced by high-growth companies.