How will the biggest day in AI history affect the marketing world?Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you need to adapt and iterate quickly to not get out-innovated, and why most businesses will change operating models in the next 5 years.Mentions: GPT-4 https://openai.com/research/gpt-4  Google Docs https://www.google.com/docs/about/  Zapier https://zapier.com/  OpenAI https://open.ai/  David Blaine https://davidblaine.com/  Grammarly https://app.grammarly.com/  Figma https://www.figma.com/  Canva https://www.figma.com/  Khan Academy AI Tutor https://www.khanacademy.org/khan-labs  Midjourney https://www.midjourney.com/home/  Adept https://www.adept.ai/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Change is coming faster than you may think.Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world?Mentions HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence  GPT-4 https://openai.com/product/gpt-4  Microsoft AI https://www.microsoft.com/en-us/ai  Quora https://www.quora.com/  Stable Diffusion https://stablediffusionweb.com/  Notion https://www.notion.so/product  Figma https://www.figma.com/  Miro https://miro.com/  Zapier https://zapier.com/  Our latest episode of half-baked marketing ideas https://link.chtbl.com/LV2jUMJJ  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you build a billion-dollar company?Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to propel your business forward. Learn HubSpot’s category creation process, learn your go-to-market strategy, how to build a product-led growth engine, and how to move the activation metric.Mentions Inbound Marketing by Brian Halligan & Dharmesh Shah https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311  HubSpot Blog https://blog.hubspot.com/ Reforge https://www.reforge.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

A.I. will forever change how we use technology and software.Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, how to use A.I. to assist you with the customer journey, and the power of creating personalized experiences with A.I.Mentions Our episode on the A.I. wars https://link.chtbl.com/MZAWC0UX  Open AI https://open.ai/  Nathan Labenz's Twitter thread https://twitter.com/labenz/status/1630284912853917697  Adept AI https://www.adept.ai/  Timestamps(00:00) Learn more at Hubspot CMO(00:45) Intro(01:01) Marketing and AI tactics tests(01:20) King of Sweaters, Yoga French Bulldog Statue & Mini Arcade(01:55) Deep dive into a proposed studio Layout(02:24) Interesting rumor - Foundry(02:55) Introduction to Foundry: and Open AI(03:35) Nathan Labban / Wayward(04:03) Kieran: PO for Quora; a hidden gem of AI(04:31) Will AI replace jobs?(06:36) Industrial revolution(07:00) Period of Disaggregation: AI unbundling the internet(08:31) The ability to re-skill workers(09:45) How and where is AI going to play out in 2023(10:58) Kipps POV on AI(11:26) Brian Halligan kept sending emails about AI(14:45) In the AI world – support is 24/7(15:19) Typical customer journey: Customers using AI for a better experience(16:53) Kipp shares real-life experience at Hubspot(17:40) How important is chat on the website?(19:16) The best chat experience – Automation/AI Enabled Chat(20:12) Kieran thinks something magical in AI(22:50) Kipp discusses the first principle of marketing(24:40) The rise of sales and marketing automation with AI(26:51) As AI develops over the next 5 to 10 years(28:18) There’s real value in integrating AI into chat, emails, etc.(29:00) Conversion optimization; facilitating vs. distracting(30:15) Kipp’s long-term optimism about AI: “Please launch Foundry!”(30:55) OutroWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Authenticity is overrated.Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.Mentions Seth Godin https://www.sethgodin.com/ The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 HubSpot TV https://blog.hubspot.com/blog/tabid/6307/bid/4932/HubSpot-TV-Make-Content-Creation-Your-Super-Power.aspx   Timestamps00:00 Favorite Seth quotes00:15 Hubspot CMO Promotion00:28 Intro00:52 Timeless Advice from Seth Godin01:16 Ads from the 1920’s/Gillette01:38 Bitmoji02:00 Using Bitmojis to describe data02:24 Favorite advice from Seth02:48 Difference between simple and dumb03:32 Understanding the narrative04:22 An important skill to learn05:11 A meditation?!06:24 Perfect Analogy07:29 High Level of trust07:56 Best Articulation of Marketing08:22 How things are changing09:40 Seth’s Arguments: Honest and Authentic10:52 Positive Emotion11:14 Failure is not an option11:41 The best results12:04 Another kind of thread to pull12:56 Risk bucket14:11 Surefire14:55 Finding Growth15:37 Get a Fresh Marketing Leader’s perspective16:00 Kieran’s very controversial sweater16:55 Know when to quit18:28 Main argument19:30 Bigger impact19:55 Complexity kills businesses20:10 Marketers make things better21:04 Market’s job22:16 Obsession in Learning22:40 Build a growth mindset23:05 Innovation25:33 The #1 thing you hear from people26:00 Changes26:30 Hubspot marketing tactics26:52 People change/Audience change27:34 OutroWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you differentiate a highly commoditized product?Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more.Mentions: Liquid Death https://liquiddeath.com/   Liquid Death’s YouTube channel https://www.youtube.com/@liquiddeath2793  Death Clock II by Liquid Death x Nixon https://www.youtube.com/watch?v=6LVh1GNT4Ok  Martha Stewart x Liquid Death Dismembered Moments Candle https://liquiddeath.com/pages/martha   We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is a podcast easier than a newsletter?Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more.About Lenny RachitskyLenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives in growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer.Connect with Lenny!Website https://lennysnewsletter.com Twitter https://twitter.com/lennysan Lenny’s Mentions On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548  Noah Smith’s Noahpinion https://noahpinion.substack.com/  Emily Oster’s ParentData https://www.parentdata.org/  Tyler Cohen’s Marginal Revolution https://marginalrevolution.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will A.I. kill humanity in the next 3-15 years?Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the implications of government regulations, and how YOU can take advantage of all these emerging technologies for your marketing to get ahead of the competition.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

CPM costs are down. Is now a good opportunity to target online ads?Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing strategy to the next level. Learn how consumer behavior changes will drive marketing change, 4 major items that are disrupting marketing, why video marketing is last on the list, and more.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Can AI figure out what your customers hate?Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen.Connect with Meghan!Twitter https://twitter.com/meghkeaney LinkedIn https://www.linkedin.com/in/meghankeaney/ About Meghan Keaney AndersonShe is a writer and marketing executive with more than fifteen years of experience at the intersection of demand generation, brand and product marketing. She currently runs Marketing for Jasper, an AI platform that helps creators break through writer's block, create original art and repackage content across formats, languages and tones. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Meghan serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.