How We Hacked Hubspot With Ai To Make Free Money

Mar 14, 2024

In this engaging discussion, Emmy Jonassen, VP of Marketing at HubSpot and an expert in AI-driven strategies, shares her insights on using AI to enhance customer engagement. They dive into the results of an AI website copilot experiment that revolutionizes user experience. Emmy explains how AI can personalize interactions in real-time and improve chat support efficiency. The conversation also covers the remarkable increase in lead quality and the transformative impact of AI on marketing strategies and web design.

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ANECDOTE

Real-Time Interaction Surprise

Emmy Jonassen initially didn't realize the importance of real-time customer interaction.
She was surprised that people called to buy software instead of just using forms and emails.

INSIGHT

Chat Value

Chat is a valuable channel for both support and sales.
High-intent chatters on the website are often close to purchasing.

ADVICE

AI Chat Starting Point

Start AI chat experiments on pages with high traffic and structured data.
This allows for faster data gathering, iteration, and lower risk due to existing knowledge.

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