Emmy Jonassen

In this engaging discussion, Emmy Jonassen, VP of Marketing at HubSpot, shares her expertise in AI-driven marketing. She reveals how personalized AI-generated emails can dramatically improve conversion rates, citing an impressive 82% increase at HubSpot. The conversation explores audience segmentation techniques and the importance of agile execution in marketing strategies. Additionally, they dive into real-life experiments with AI, emphasizing the power of tailored content and the transformative potential of tools like GPT-4 in email marketing.

In this engaging discussion, Emmy Jonassen, VP of Marketing at HubSpot and an expert in AI-driven strategies, shares her insights on using AI to enhance customer engagement. They dive into the results of an AI website copilot experiment that revolutionizes user experience. Emmy explains how AI can personalize interactions in real-time and improve chat support efficiency. The conversation also covers the remarkable increase in lead quality and the transformative impact of AI on marketing strategies and web design.