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Marketing Against The Grain
The Ai Strategy That Increased Our Email Conversion Rate By 82%
Mar 7, 2024
Discover how utilizing AI can drastically boost email conversion rates, the power of personalized content through AI, and the potential for future episodes exploring AI and chat experiments.
37:36
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Quick takeaways
- AI can segment audiences and personalize content for increased engagement.
- AI-driven email strategy led to an 82% increase in conversion rates through personalized content recommendations.
Deep dives
AI Marketing Experiments: Leveraging AI Predictions for Personalized Content
The podcast episode delves into real-life AI marketing experiments aimed at enhancing email personalization to boost conversion rates. By using AI technology to accurately predict the job or goal of each individual recipient based on their behavior and business information, personalized content recommendations are provided. The AI-generated emails not only tailor content but also create customized copy that resonates with recipients, resulting in significant improvements in open rates, click-through rates, and conversion rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode