Marketing Against The Grain The Ai Strategy That Increased Our Email Conversion Rate By 82%
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Mar 7, 2024 In this engaging discussion, Emmy Jonassen, VP of Marketing at HubSpot, shares her expertise in AI-driven marketing. She reveals how personalized AI-generated emails can dramatically improve conversion rates, citing an impressive 82% increase at HubSpot. The conversation explores audience segmentation techniques and the importance of agile execution in marketing strategies. Additionally, they dive into real-life experiments with AI, emphasizing the power of tailored content and the transformative potential of tools like GPT-4 in email marketing.
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Prioritizing AI Use Cases
- Prioritize AI use cases with a 2x2 matrix: impact on top-of-funnel metrics vs. breadth of use.
- Regularly re-evaluate priorities to adapt to macro changes or new tech.
Building an AI Team
- Assemble a dedicated team with the right technical skills to execute AI experiments.
- Don't aim for perfection initially; prioritize shipping and iterating based on real-world feedback.
AI and Real-World Feedback
- AI models require real-world user interaction to reach their full potential, not just training data.
- Shipping and iterating is crucial for AI model improvement, as perfect is the enemy of good.