The Ai Strategy That Increased Our Email Conversion Rate By 82%
Marketing Against The Grain
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Navigating AI in Marketing Strategies
In this chapter, the hosts explore the application of artificial intelligence in marketing, detailing their transition from no AI initiatives to actively testing various concepts. They emphasize prioritizing AI use cases based on potential impact and the importance of agility in execution to enhance team productivity. The chapter highlights the iterative process of idea collection and ranking, showcasing how these strategies improve email marketing engagement and conversion rates.
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