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Explore how HubSpot implemented a marketing demand funnel that grew the company into billions. Learn about demand gen basics, lead scoring, optimizing your funnel, and AI transforming marketing efficiency. Delve into modern marketing and sales funnel strategies, lead scoring evolution, and utilizing AI for personalized customer experiences and boosted conversion rates.
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Quick takeaways
- Implementing a dual sales-led and PLG funnel model led to HubSpot's massive growth.
- Utilizing AI for personalized customer experiences can significantly boost conversion rates.
Deep dives
Setting Up the Marketing Funnel: HubSpot's Initial Sales-Led Funnel
At the early stages, HubSpot employed a traditional sales-led funnel with web traffic, prospects, qualified contacts, MQLs, SQLs, opportunities, and customers. They focused on experimenting with different approaches on the MQL side, exploring high-value webinars and templates close to the products. An example was Anoma's offer on landing pages. Their lead scoring was based on close rates rather than typical actions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode