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The Growth Strategy That Grew Hubspot To +$30 Billion

Marketing Against The Grain

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Optimizing Modern Marketing Funnels and Lead Strategies

This chapter explores modern marketing strategies focused on product-qualified leads (PQL) and the innovative 'Hinkle' methodology for enhancing sales outreach. By analyzing various companies' lead scoring methods, it highlights how these practices evolve alongside market growth to optimize lead generation and sales success.

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