The Growth Strategy That Grew Hubspot To +$30 Billion
Marketing Against The Grain
00:00
Building an Effective Demand Generation Engine
This chapter explores the fundamentals of creating a demand generation engine for businesses, focusing on the early stages of funnel development and the significance of marketing qualified leads (MQLs). The discussion highlights the evolution of HubSpot's strategies, incorporating both traditional and product-led growth (PLG) approaches, while emphasizing the importance of nurturing leads and understanding their behaviors. Engaging anecdotes add a personal touch, juxtaposing serious business strategies with lighter reflections on family and life, illustrating the complexity of balancing professional and personal priorities.
Transcript
Play full episode
