Marketing Against The Grain

Will AI Automate 95% Of What Marketers Do?

30 snips
Mar 21, 2024
The potential for AI to take over 95% of marketing tasks sparks a lively discussion. Insights reveal how marketers can position themselves in the crucial 5% that remains untouched. Emphasis is placed on the transformative power of AI tools for efficiency, but a cautionary note is sounded about the loss of human connection. The conversation also tackles the biggest mistakes marketers are making with AI and the necessity of adapting to this technological evolution.
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ADVICE

Compete *with* AI, Not *Against* It

  • Embrace AI as a tool to enhance your marketing capabilities.
  • Don't view AI as a threat, but as an opportunity to gain leverage and advance your career.
INSIGHT

AI Automates Tasks, Not Jobs

  • AI excels at automating repeatable marketing tasks.
  • Focus on uniquely human skills like problem-solving, human interaction, strategy, and creativity to differentiate yourself.
INSIGHT

AI Empowers Marketers

  • Sam Altman suggests AI will empower individual marketers, not eliminate marketing jobs.
  • Vertical AI tools will enable marketers to be more self-sufficient and efficient, handling tasks previously outsourced to agencies or specialists.
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