On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something we should be concerned about just yet. Listen in to hear our discussion, but when it comes to producing content, remember our aim should always be making our customers happy, not the algorithm. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Discover the challenges and benefits of GA4 funnel reports, including the confusion surrounding its initial changes. Learn about the advantages of customizing reports and conducting A/B testing. Explore the significance of thresholding and Google Signals in GA4 reports. Understand the challenges of comparing data in GA4 and building custom reports, and the importance of understanding your goals.

Learn about custom GPTs and their practical uses, such as writing articles, generating e-learning content, and replicating tone of voice. Discuss the importance of protecting intellectual property and privacy controls. Explore mispronunciations, Google Gemini, and connecting GPT to external systems. Access and explore different GPTs in the GPT Store, including logo creators and image generators.

In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you’re looking for some further guidance on GA4, we have a -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards. Nutshell proides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. With its competitors being big giants such as Salesforce and Hubspot, how do Nutshell compete and continue to scale up? In this episode, Andy and Will discuss with Daniel how they have competed against such huge competitors, how they continue to solve problems in the CRM space and how they've build their product-led software. Not one to miss! Tune in today. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Discussion on the impact of cookieless future on digital marketing. Emerging trends for 2024: voice, image, and video search, private GPTs, AI, and new web interface. Importance of clarity in content for AI search and personalization. Agile website development and chat GPT integration. Advancement of chat GPT technology and AI agents. Importance of ethical guidelines in marketing.

The hosts discuss reviewing tool costs and unsubscribing from unused tools. They emphasize the importance of preparing for the new year financially and updating content. They highlight the significance of auditing website content for accuracy and copyright protection. They discuss the importance of first-party data in marketing and running a new SEO audit to fix common issues on websites.

Podcast explores the dangers of attribution modelling, including overlooking external factors and over-reliance on data. It discusses Google's encouragement to trust AI for attribution and improvements in GA4. The benefits and features of Google Analytics, including smart attribution system, are highlighted. Using both first and last session reports for a balanced view and optimizing website performance with smart attribution and machine learning-based campaigns are discussed. Excluding brand search and testing for effective campaign attribution are also covered.

On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way. If you are reviewing your direct competitors and conducting competitor analysis', great. But what are you doing with that information? Is it valuable? What are you taking away from them? To turn your competitor analysis into actionable insights you need to understand the entire customer journey, so you know how to outperform. Join us as for this insightful episode as Jonathan guides us through his strategies. -- Show notes:   Do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

The podcast discusses the new AI model Gemini by Google that can reason across multiple modalities. It compares Gemini to ChatGPT and highlights its capabilities. The complexities of intellectual property in AI training and interesting use cases are explored. The impact of new features on businesses and the limited access to ChatGPT are also discussed. Adoption of new technology, computing power requirements, and updates from Google are mentioned.