The Digital Marketing Podcast

Join Jon Davids, influencer marketing expert, as he shares insights on building brands using communities. Learn about the risks of relying on 'rented' platforms, the evolution of influencer marketing, and the power of storytelling in marketing. Discover strategies for authentic branding and transitioning to owned marketing channels.

Rachel Exton, VP of Global Marketing at Pearson, shares her career journey into digital marketing, from transitioning to gaining practical tips for job seekers and hands-on experience. Topics include diverse career paths, career growth and transitions in marketing, balancing work and family life, building better teams, and strategic growth in marketing.

Exploring the concept of launching a digital marketing business, challenges in different business models, the impact of influencer marketing, pitfalls of repurposing social media content, and the importance of diversifying revenue streams in digital marketing.

Explore the demand for digital marketing skills, challenges in analytics and data, importance of user experience, strategies for high-quality content creation, and the impact of AI in digital marketing. Learn about the skills gap and what you need to boost your digital marketing efforts.

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Explore the latest AI updates for digital marketing with a focus on GPT-40, a powerful generative AI chat. The hosts share their favorite reviews and discuss the impact of feedback on podcast visibility and ranking. Delve into the evolution of AI technology, including enhancements in paid features and practical applications in daily activities. Learn about advancements in digital marketing tools and the importance of differentiation in a competitive market.

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an effectiveness and wellbeing chat and to learn how you can dial up your daily outcomes! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please