The Digital Marketing Podcast

Abigail Barnes, founder of Success by Design Training and a productivity strategist, shares her transformative journey from the corporate world to helping others find balance. She offers practical frameworks for time management, emphasizing wellbeing over busyness. The impact of AI on productivity is explored, highlighting how it can enhance efficiency while preserving human connection. Abigail also introduces the 888 time formula, advocating for a balanced allocation of time across sleep, work, and personal life to foster fulfillment and self-awareness.

Struggling to capture attention? Discover the art of crafting captivating titles that drive results across blogs, YouTube, and social media. Learn how to tailor your content for SEO success by understanding your audience better. Hear a success story of a skincare startup that boosted organic traffic by 60% with optimized titles. Explore the impact of title types on click-through rates and why refining them matters. Plus, get insider details on membership perks including live sessions and future content plans.

Explore the significance of Expertise, Experience, Authoritativeness, and Trustworthiness in SEO and content creation. Discover how Google’s recent updates are reshaping the landscape and the impact of AI-generated content on your strategies. Learn innovative ways to utilize AI for enhancing content quality and personal branding. Dive into mastering the E-A-T principle for improved brand reputation and customer engagement. Plus, find valuable resources to elevate your digital marketing game while receiving feedback and rewards!

Dive into the world of lead generation and account-based marketing as traditional cold calling gives way to personal connections. Explore how genuine communication strengthens business relationships and aligns marketing with sales. Discover surprising insights about enhancing lead forms for better engagement and the power of personalized outreach. Learn how cultivating a learning culture within sales teams can adapt strategies to tech advancements, ensuring your approach resonates with clients effectively.

In this podcast, they discuss the challenges of tracking email metrics, optimizing email content for engagement, time management strategies, social media addiction's impact on productivity, and the importance of maintaining personal connections in business relationships.

The podcast discusses latest trends in performance marketing, AI's role in ad optimization, and TikTok's new ad formats. It also explores the value of personal development, the importance of brand control in advertising, and AI-generated videos in marketing.

Kelvin Newman, mastermind behind BrightonSEO, shares insights on transforming events into movements that inspire lasting impact. Topics include evolving BrightonSEO, pivoting events during COVID-19, creating memorable experiences, and the acquisition of search marketing events.

Digital marketing consultant Becky Reid from Tattoo Ink Marketing discusses common mistakes with Google Tag Manager (GTM) such as incorrect setup and migrating to Google Analytics 4. She also emphasizes the importance of efficient organization in GTM to prevent tracking errors and maintain website speed and compliance with privacy regulations.

Join Jon Davids, influencer marketing expert, as he shares insights on building brands using communities. Learn about the risks of relying on 'rented' platforms, the evolution of influencer marketing, and the power of storytelling in marketing. Discover strategies for authentic branding and transitioning to owned marketing channels.

Rachel Exton, VP of Global Marketing at Pearson, shares her career journey into digital marketing, from transitioning to gaining practical tips for job seekers and hands-on experience. Topics include diverse career paths, career growth and transitions in marketing, balancing work and family life, building better teams, and strategic growth in marketing.