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The Digital Marketing Podcast
What Is Digital PR?
Nov 11, 2024
In this engaging conversation, Jane Hunt, CEO and Co-Founder of JBH, sheds light on the vital role of digital PR in today’s marketing landscape. She discusses how digital PR reshapes SEO and brand building through storytelling and quality backlinks. Jane contrasts traditional PR with its digital counterpart, revealing strategies to secure media coverage effectively. Listeners learn about blending SEO with digital PR for impactful campaigns, enhancing brand credibility, and using metrics to measure success. This is a must-listen for marketers looking to elevate their strategy!
17:56
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Quick takeaways
- Digital PR blends SEO and traditional PR by focusing on quality content and storytelling to build backlinks and enhance visibility.
- Campaign effectiveness is measured through SEO metrics and brand awareness indicators, highlighting the importance of innovation in digital marketing strategies.
Deep dives
Understanding Digital PR
Digital PR serves as the intersection of SEO, content marketing, and traditional PR, with a primary goal of building backlinks to enhance SEO and organic traffic. It differs from traditional PR by focusing on creating high-quality, engaging content that can earn media coverage rather than purchasing links. This approach utilizes effective storytelling and data-driven angles to capture the attention of journalists and media outlets. Such strategies not only aim for link-building but also significantly contribute to brand awareness and credibility, underscoring the evolving landscape of digital marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode