The Digital Marketing Podcast What Is Digital PR?
Nov 11, 2024
In this engaging conversation, Jane Hunt, CEO and Co-Founder of JBH, sheds light on the vital role of digital PR in today’s marketing landscape. She discusses how digital PR reshapes SEO and brand building through storytelling and quality backlinks. Jane contrasts traditional PR with its digital counterpart, revealing strategies to secure media coverage effectively. Listeners learn about blending SEO with digital PR for impactful campaigns, enhancing brand credibility, and using metrics to measure success. This is a must-listen for marketers looking to elevate their strategy!
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Digital PR Defined
- Digital PR blends SEO, content marketing, and traditional PR to build backlinks and brand awareness.
- It leverages earned media and content quality, rather than paid links, for organic reach.
Networking in Digital PR
- Build relationships with journalists, especially in data-driven sectors like healthcare or finance.
- Don't rely solely on existing contacts; create compelling content to attract new publications.
Preply's "Rudest Cities" Campaign
- For Preply, data on the "rudest UK cities" was combined with TripAdvisor data, unexpectedly revealing Manchester as the "rudest."
- This generated significant national coverage, social media debate, and brand awareness beyond SEO benefits.