The Digital Marketing Podcast
Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
Oct 4, 2024
Celebrate a milestone with insights from a recent conference! Discover the challenges of social media engagement and the transformative role of AI in content creation. Learn how to navigate changing email marketing strategies with first-party data, and explore innovative approaches for optimizing digital campaigns. Uncover the implications of iOS 18 on email categorization and deepen your understanding of automation in marketing. Join the hosts as they uncover the latest trends shaping the digital landscape!
33:08
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Quick takeaways
- The podcast highlights the urgent need for marketers to adapt their content strategies due to 59.4% of social media posts receiving no engagement.
- Email marketing is becoming increasingly crucial as social media algorithms limit organic reach, necessitating a direct relationship with customers.
Deep dives
Target Internet's New Membership Benefits
A major update announced is the inclusion of monthly half-day master classes in the membership plans for Target Internet, which caters to digital marketing education. Members who have maintained a six-month or annual subscription will gain exclusive access to these interactive learning sessions at no additional cost. This shift is intended to enhance the value of the membership, allowing members to gain live experience and engage with instructors regularly. By offering varied class times, the initiative aims to accommodate members across different time zones, further emphasizing the importance of community learning in digital marketing.
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