12min chapter

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Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)

The Digital Marketing Podcast

CHAPTER

Navigating iOS 18 and First-Party Data Strategies

This chapter explores the implications of the upcoming iOS 18 release on email marketing, particularly how it affects email categorization in Apple Mail. It also emphasizes the evolving use of first-party data in digital marketing and how it integrates with Google's Performance Max feature for improved customer targeting and profitability.

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