Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
The Digital Marketing Podcast
AI in Marketing: Trends and Insights
This chapter delves into the integration of AI tools in marketing, focusing on HubSpot's co-pilot feature and its impact on automation. It touches on the differences between human and AI-generated content, emphasizing the importance of quality and trust in achieving engagement. Additionally, the chapter explores changing search behaviors, the value of email marketing, and the risks of platform dependency in the current digital landscape.
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