11min chapter

The Digital Marketing Podcast cover image

Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)

The Digital Marketing Podcast

CHAPTER

AI in Marketing: Trends and Insights

This chapter delves into the integration of AI tools in marketing, focusing on HubSpot's co-pilot feature and its impact on automation. It touches on the differences between human and AI-generated content, emphasizing the importance of quality and trust in achieving engagement. Additionally, the chapter explores changing search behaviors, the value of email marketing, and the risks of platform dependency in the current digital landscape.

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