The podcast discusses latest trends in performance marketing, AI's role in ad optimization, and TikTok's new ad formats. It also explores the value of personal development, the importance of brand control in advertising, and AI-generated videos in marketing.

Kelvin Newman, mastermind behind BrightonSEO, shares insights on transforming events into movements that inspire lasting impact. Topics include evolving BrightonSEO, pivoting events during COVID-19, creating memorable experiences, and the acquisition of search marketing events.

Digital marketing consultant Becky Reid from Tattoo Ink Marketing discusses common mistakes with Google Tag Manager (GTM) such as incorrect setup and migrating to Google Analytics 4. She also emphasizes the importance of efficient organization in GTM to prevent tracking errors and maintain website speed and compliance with privacy regulations.

Join Jon Davids, influencer marketing expert, as he shares insights on building brands using communities. Learn about the risks of relying on 'rented' platforms, the evolution of influencer marketing, and the power of storytelling in marketing. Discover strategies for authentic branding and transitioning to owned marketing channels.

Rachel Exton, VP of Global Marketing at Pearson, shares her career journey into digital marketing, from transitioning to gaining practical tips for job seekers and hands-on experience. Topics include diverse career paths, career growth and transitions in marketing, balancing work and family life, building better teams, and strategic growth in marketing.

Exploring the concept of launching a digital marketing business, challenges in different business models, the impact of influencer marketing, pitfalls of repurposing social media content, and the importance of diversifying revenue streams in digital marketing.

Explore the demand for digital marketing skills, challenges in analytics and data, importance of user experience, strategies for high-quality content creation, and the impact of AI in digital marketing. Learn about the skills gap and what you need to boost your digital marketing efforts.

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Explore the latest AI updates for digital marketing with a focus on GPT-40, a powerful generative AI chat. The hosts share their favorite reviews and discuss the impact of feedback on podcast visibility and ranking. Delve into the evolution of AI technology, including enhancements in paid features and practical applications in daily activities. Learn about advancements in digital marketing tools and the importance of differentiation in a competitive market.

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please