The Digital Marketing Podcast

Unlock the secrets to captivating email marketing with powerful subject lines! Discover how seasonal keywords can elevate your campaigns and why personalisation is key without sacrificing trust. Learn the art of invitation phrases to entice opens and the effectiveness of comparison lines for engagement. Dive into practical tools for testing your emails across devices and explore strategies to maintain integrity while re-engaging inactive subscribers. Get ready to boost your email game with creativity and tailored messaging!

Dive into 2025 with insights on essential resolutions for marketers! Discover how generative AI and innovative strategies reshape digital marketing. The hosts emphasize the importance of authenticity, warning against the allure of viral trends. They also tackle the challenges of audience engagement, prioritizing meaningful content over entertainment. With a sprinkle of humor about personal anecdotes, this conversation balances serious advice with light-hearted moments. Plus, get excited about giveaways and free sessions coming your way!

Explore the evolving digital marketing landscape of 2025, where generative AI and shifting search algorithms are game changers. Discover how quality storytelling can outshine quantity in a world flooded with AI-generated content. Learn the importance of embracing innovation and fostering a culture of continuous learning within organizations. Stay informed with actionable advice to navigate this competitive environment. Equip yourself for success as the digital landscape transforms!

Louise Crossley, a digital marketing expert, shares illuminating insights from her experience at Semrush’s inaugural conference in Amsterdam. She discusses the future of search and the challenge of content visibility, emphasizing authentic engagement in a crowded digital landscape. Louise highlights the impact of AI on marketing strategies and the necessity for brands to adapt to shifting consumer preferences. She also delves into enhancing website engagement through meaningful content and understanding customer needs for successful marketing solutions.

Jay Schwedelson, host of the #1 Marketing Podcast and founder of Outcome Media, dives into the evolving landscape of digital marketing. He emphasizes the importance of authenticity in branding and how your email database is a goldmine for engagement. Jay advocates for 'Lo-Fi' content, explaining its resonance with today’s audiences. He shares innovative strategies for virtual events and highlights the need for actionable marketing without the pressure of perfection. Gain insights that will elevate your marketing game in 2025!

If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes: https://targetinternet.com/resources/seo-geo-and-aeo-what-you-need-to-know Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this engaging conversation, Jane Hunt, CEO and Co-Founder of JBH, sheds light on the vital role of digital PR in today’s marketing landscape. She discusses how digital PR reshapes SEO and brand building through storytelling and quality backlinks. Jane contrasts traditional PR with its digital counterpart, revealing strategies to secure media coverage effectively. Listeners learn about blending SEO with digital PR for impactful campaigns, enhancing brand credibility, and using metrics to measure success. This is a must-listen for marketers looking to elevate their strategy!

Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: https://targetinternet.com/resources/geo-and-how-to-rank-in-searchgpt Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Content marketing is evolving, and its relevance in 2024 is under scrutiny. The rise of zero-click behavior and changing algorithms pose challenges for visibility. ‘10x content’ might not guarantee success anymore; storytelling and engagement are key. Discover why quality research matters in crafting compelling content. Social media's role in brand engagement is emphasized, showcasing user-generated content and guerrilla marketing as effective tactics in a crowded digital space. Tune in for insights that could reshape your marketing strategies!

Ibrahim Khan, Global VP of Marketing at Coca-Cola, shares his expertise on reviving Fanta's brand appeal, specifically through engaging Halloween campaigns linked to 'Beetlejuice.' He delves into strategies for connecting with Gen Z, addressing their shift toward healthier beverage options and the importance of authenticity. The conversation also highlights the role of social media platforms like TikTok in modern marketing and the necessity for brands to adapt their global strategies to resonate with diverse audiences.