The Digital Marketing Podcast

In this engaging conversation, Jane Hunt, CEO and Co-Founder of JBH, sheds light on the vital role of digital PR in today’s marketing landscape. She discusses how digital PR reshapes SEO and brand building through storytelling and quality backlinks. Jane contrasts traditional PR with its digital counterpart, revealing strategies to secure media coverage effectively. Listeners learn about blending SEO with digital PR for impactful campaigns, enhancing brand credibility, and using metrics to measure success. This is a must-listen for marketers looking to elevate their strategy!

Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing.  As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Content marketing is evolving, and its relevance in 2024 is under scrutiny. The rise of zero-click behavior and changing algorithms pose challenges for visibility. ‘10x content’ might not guarantee success anymore; storytelling and engagement are key. Discover why quality research matters in crafting compelling content. Social media's role in brand engagement is emphasized, showcasing user-generated content and guerrilla marketing as effective tactics in a crowded digital space. Tune in for insights that could reshape your marketing strategies!

Ibrahim Khan, Global VP of Marketing at Coca-Cola, shares his expertise on reviving Fanta's brand appeal, specifically through engaging Halloween campaigns linked to 'Beetlejuice.' He delves into strategies for connecting with Gen Z, addressing their shift toward healthier beverage options and the importance of authenticity. The conversation also highlights the role of social media platforms like TikTok in modern marketing and the necessity for brands to adapt their global strategies to resonate with diverse audiences.

Get ready to explore the exciting world of digital marketing trends! Discover how AI is reshaping search engines and the marketing landscape, alongside the critical role of brand personality in a digital age. Learn about the shift towards first-party data and the renewed importance of email marketing. Plus, catch tips on leveraging LinkedIn's latest Business Manager features to enhance B2B strategies. This deep dive promises insights that will keep your marketing fresh and engaging!

Celebrate a milestone with insights from a recent conference! Discover the challenges of social media engagement and the transformative role of AI in content creation. Learn how to navigate changing email marketing strategies with first-party data, and explore innovative approaches for optimizing digital campaigns. Uncover the implications of iOS 18 on email categorization and deepen your understanding of automation in marketing. Join the hosts as they uncover the latest trends shaping the digital landscape!

Colin Grieves and Danny Holmes from Experian Marketing Services delve into the evolving landscape of digital marketing as third-party cookies fade away. They discuss the historical significance of cookies and the privacy concerns driving this change. The conversation shifts to innovative solutions for marketers, emphasizing the importance of first-party data and contextual advertising. With insights on navigating regulatory landscapes and enhancing omnichannel strategies, they provide key tips for adapting to a cookieless future.

Is social media still a worthwhile investment for brands? Dive into the debate as frustrations over fake engagement and unclear ROI are highlighted. Discover the shallow nature of interactions that challenge brand effectiveness. The reality of influencer marketing is questioned, revealing a disconnect between influencers and their audience. Emphasis is placed on the need for authenticity and genuine engagement. Plus, insights on adapting branding strategies to navigate the complex social media landscape.

Explore the fascinating world of GPTs and their powerful applications in digital marketing. Discover tools that enhance market research and streamline content generation like never before. Enjoy a humorous take on AI language quirks, packed with tips for presentations. Learn how to maximize productivity with the right AI tools while avoiding procrastination tendencies. Plus, get the scoop on an exciting upcoming conference with exclusive giveaways and discounts!

Discover how AI tools are reshaping digital marketing. Delve into Google's Gemini updates, which enhance image generation and introduce 'gems'. Explore Leonardo AI's user-friendly real-time image creation and the innovative features of Midjourney. Learn about the rise of new search platforms and how they affect SEO strategies. Exciting announcements include a Semrush conference in Amsterdam and a chance to win free tickets. Stay tuned to navigate the latest trends in AI and its impact on content creation!