The Digital Marketing Podcast

How to Rank in ChatGPT - SEO is Dead, Long Live SEO!

5 snips
Jan 27, 2025
The ongoing debate about the relevance of SEO in the age of AI is back on the table. The hosts dissect how search optimization has evolved and why it's still important despite technological advancements. They introduce intriguing concepts like 'Search Everywhere Optimization,' emphasizing the need for discoverability across platforms. Additionally, the idea of 'Search Journey Optimization' highlights the necessity to guide users through their entire search experience. SEO may be changing, but it's definitely not dead!
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ANECDOTE

SEO's Recurring Obituary

  • Daniel Rowles has been giving presentations on "Is SEO dead?" for over a decade.
  • This recurring question resurfaces with every new search technology development.
INSIGHT

SEO's Evolution, Not Extinction

  • Search Engine Optimization (SEO) is evolving, not dying, due to the rise of AI and diverse search platforms like social media.
  • The concept of "Search Everywhere Optimization" highlights the need for content discoverability across multiple platforms.
INSIGHT

AI and Google's Business Model

  • Google's reliance on ad revenue ensures it will adapt its AI integration to maintain ad clicks.
  • AI is likely to enhance, not replace, traditional search results.
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