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The Digital Marketing Podcast
Semrush Conference: Digital Marketing Trends for 2025
Dec 5, 2024
Louise Crossley, a digital marketing expert, shares illuminating insights from her experience at Semrush’s inaugural conference in Amsterdam. She discusses the future of search and the challenge of content visibility, emphasizing authentic engagement in a crowded digital landscape. Louise highlights the impact of AI on marketing strategies and the necessity for brands to adapt to shifting consumer preferences. She also delves into enhancing website engagement through meaningful content and understanding customer needs for successful marketing solutions.
32:27
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Quick takeaways
- The inaugural Semrush Conference showcased innovative digital marketing strategies, emphasizing the need for adaptability in response to evolving consumer behaviors, especially on platforms like TikTok.
- Concerns about AI replacing jobs in marketing were countered by evidence suggesting it's creating new roles, highlighting the importance of authenticity and creativity in an automated environment.
Deep dives
Launch of Audio Course Certification
A new audio course certification focused on search engine optimization is being launched, which will be CPD accredited. The initiative provides target internet members with in-depth learning materials in structured audio format, promoting effective skill development in digital marketing. Members will have the opportunity to access a free one-month trial, allowing them to evaluate the course's content and its potential benefits firsthand. This addition reflects a growing trend in the demand for high-quality educational resources tailored for digital marketers.
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