The Digital Marketing Podcast Digital Marketing Planning for 2025
9 snips
Dec 20, 2024 Explore the evolving digital marketing landscape of 2025, where generative AI and shifting search algorithms are game changers. Discover how quality storytelling can outshine quantity in a world flooded with AI-generated content. Learn the importance of embracing innovation and fostering a culture of continuous learning within organizations. Stay informed with actionable advice to navigate this competitive environment. Equip yourself for success as the digital landscape transforms!
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Content Noise from AI
- Generative AI is creating more content, making it harder to stand out.
- This increased noise necessitates a focus on quality and unique insights.
Big Brand Bias in Search
- Google's search generative experience favors big brands.
- Even top-ranked sites can be excluded from these AI-driven results.
AI Panel Discussion
- An AI panel at Imperial College discussed AI's short, medium, and long-term impacts.
- They saw short-term benefits, medium-term societal concerns (deepfakes), and long-term worries about unintended AI consequences.