The Digital Marketing Podcast Is Social Media Still Worth the Time?
Sep 20, 2024
Is social media still a worthwhile investment for brands? Dive into the debate as frustrations over fake engagement and unclear ROI are highlighted. Discover the shallow nature of interactions that challenge brand effectiveness. The reality of influencer marketing is questioned, revealing a disconnect between influencers and their audience. Emphasis is placed on the need for authenticity and genuine engagement. Plus, insights on adapting branding strategies to navigate the complex social media landscape.
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Ekin-Su's Oh Polly Flop
- Love Island star Ekin-Su's £1 million clothing brand deal with Oh Polly flopped.
- Her followers were mostly bots or misaligned with the target audience, highlighting the importance of audience alignment.
Evaluate Social Media ROI
- Consider the effort invested in social media versus the actual outputs.
- Evaluate if that effort could yield better returns elsewhere.
Community Trips over Influencers
- Instead of paying influencers, invest in community trips for loyal customers.
- Giveaways and experiences create lifelong advocates and generate authentic content.