Is Social Media Still Worth the Time?
The Digital Marketing Podcast
Navigating Social Media Dynamics
This chapter delves into the changing landscape of social media, reflecting on personal and professional experiences with various platforms. The speakers emphasize the necessity of tailored engagement strategies for brands while critiquing the superficial nature of current influencer marketing trends. They highlight the effective use of humor and narrative by brands, illustrating the need for authenticity to forge meaningful connections with audiences.
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