Is Social Media Still Worth the Time?
The Digital Marketing Podcast
The Reality of Influencer Marketing
This chapter explores the rise of influencer marketing and the unrealistic aspirations it creates among young Americans. It critiques the effectiveness of influencers in driving sales, highlighting the disconnect between influencers and their followers, and discusses the failures of brands relying on superficial metrics. The dialogue emphasizes the need for brands to prioritize genuine engagement and community involvement over traditional influencer strategies.
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