The Digital Marketing Podcast Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
Sep 27, 2024
Colin Grieves and Danny Holmes from Experian Marketing Services delve into the evolving landscape of digital marketing as third-party cookies fade away. They discuss the historical significance of cookies and the privacy concerns driving this change. The conversation shifts to innovative solutions for marketers, emphasizing the importance of first-party data and contextual advertising. With insights on navigating regulatory landscapes and enhancing omnichannel strategies, they provide key tips for adapting to a cookieless future.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Introduction to Experian: Bridging Data and Insights for Marketing
01:50 • 2min
The Cookie Conundrum: Navigating Digital Marketing Changes
03:26 • 10min
Navigating Data-Driven Marketing in a Cookie-Less World
13:03 • 12min
Navigating the Future of Data-Driven Marketing
25:19 • 6min