Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
The Digital Marketing Podcast
Navigating Data-Driven Marketing in a Cookie-Less World
This chapter explores the current regulatory landscape affecting data-driven marketing, especially in light of the decline of third-party cookies. It discusses various innovative approaches businesses can adopt for effective data collection while maintaining consumer privacy, including first-party data and contextual advertising. The chapter emphasizes the importance of adapting to privacy regulations through scalable solutions and a collaborative spirit among service providers.
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