Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
The Digital Marketing Podcast
Introduction to Experian: Bridging Data and Insights for Marketing
The speakers introduce themselves and provide an overview of Experian, emphasizing its role in the marketing services sector and its expertise in consumer data. This chapter sets the stage for a deeper discussion on the implications of data-driven marketing amidst the evolving landscape of third-party cookies.
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