Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
The Digital Marketing Podcast
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The Cookie Conundrum: Navigating Digital Marketing Changes
This chapter explores the declining role of third-party cookies in digital marketing, outlining their historical significance and the growing privacy concerns that have led to their deprecation. It discusses the challenges this shift poses for advertisers, publishers, and consumers while advocating for more innovative, privacy-focused alternatives.
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