The Digital Marketing Podcast Is Content Marketing Dead?
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Oct 25, 2024 Content marketing is evolving, and its relevance in 2024 is under scrutiny. The rise of zero-click behavior and changing algorithms pose challenges for visibility. ‘10x content’ might not guarantee success anymore; storytelling and engagement are key. Discover why quality research matters in crafting compelling content. Social media's role in brand engagement is emphasized, showcasing user-generated content and guerrilla marketing as effective tactics in a crowded digital space. Tune in for insights that could reshape your marketing strategies!
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10x Content Reconsidered
- Rand Fishkin, known for "10x content," now believes it's less effective due to Google's evolving ranking factors.
- Domain authority and established websites often outweigh content quality in search results.
Zero-Click Behavior
- A "zero-click world" is emerging due to social media algorithms, user behavior, and AI-powered search results.
- These factors decrease click-through rates from social platforms and search engines to external websites.
Attribution Challenges
- Louise Crossley shared a client's experience where social media ad campaigns significantly boosted revenue.
- However, attributing the increase directly to the campaign was difficult due to a lack of click-through tracking.