3min chapter

The Digital Marketing Podcast cover image

Is Content Marketing Dead?

The Digital Marketing Podcast

CHAPTER

Exploring Recruitment and Zero-Click Behavior in Digital Engagement

This chapter explores the dynamics of recruitment and user behavior on social media, with a focus on LinkedIn's unique position among platforms like Twitter. It also examines the phenomenon of 'zero-click' behavior and the challenges faced in motivating podcast listeners to take action beyond mere engagement.

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