The Digital Marketing Podcast

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode! -- Show notes: https://targetinternet.com/resources/behavioural-science-for-digital-marketing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an effectiveness and wellbeing chat and to learn how you can dial up your daily outcomes! -- Show notes: https://targetinternet.com/resources/efficiency-effectiveness-and-wellbeing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes: https://targetinternet.com/resources/the-state-of-seo-in-2024 Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes: https://targetinternet.com/resources/design-hacks-you-need-to-know Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Explore the power of well-crafted AI prompts in generating high-quality content efficiently. Learn how detailed persona descriptions and tone instructions can enhance AI-generated content. Discover the synergy between chat GPT, keyword research, and writing templates for consistent style. Dive into the benefits of AI prompts, frameworks, and data analysis tools for optimizing content creation and predictive modeling.

The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for the latest episode of the Digital Marketing Podcast where we discuss everything you need to know to maximise your affiliate marketing efforts. -- Show notes: https://targetinternet.com/resources/complete-guide-to-affiliate-marketing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: https://targetinternet.com/resources/the-best-ai-tools-for-digital-marketing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important. -- Show notes: https://targetinternet.com/resources/conversion-rate-optimisation-personalisation Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish & Co. With clients from all sectors, including start-ups and large global brands, they'll be giving us the low down on their tried and tested branding process that helps businesses cut through the noise and stand out in their space. -- Show notes: https://targetinternet.com/resources/how-to-navigate-a-rebrand Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Discover the latest Google updates including Google Consent Mode V2 and Core Web Vitals. Learn about optimizing user consent with cookie settings, exploring AI video manipulation for e-commerce, and Google's focus on E-A-T factors in SEO algorithms.