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The Digital Marketing Podcast
The Digital Marketing Skills in Demand
May 31, 2024
Explore the demand for digital marketing skills, challenges in analytics and data, importance of user experience, strategies for high-quality content creation, and the impact of AI in digital marketing. Learn about the skills gap and what you need to boost your digital marketing efforts.
23:15
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Quick takeaways
- Analytics and data management skills are crucial due to GA4 transitioning challenges and the need for interpretation tools.
- Usability and user experience optimization are essential for engaging customers and prioritizing seamless interactions over pricing.
Deep dives
Analytics and Data Skills in Demand
One of the top skills digital marketers are struggling with is analytics and data management, particularly due to the challenges posed by GA4 transitioning, causing confusion with new data representation and learning curves. The impending cutoff date for universal analytics data further complicates the shift. Organizations are resorting to tools like Fathom Analytics to manage legacy data. Tag manager proficiency and the ability to navigate analytics platforms like Looker and Google Data Studio are becoming crucial for effective data interpretation.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode