The Digital Marketing Podcast
How To Start a Digital Marketing Career, with Rachel Exton
Jun 14, 2024
Rachel Exton, VP of Global Marketing at Pearson, shares her career journey into digital marketing, from transitioning to gaining practical tips for job seekers and hands-on experience. Topics include diverse career paths, career growth and transitions in marketing, balancing work and family life, building better teams, and strategic growth in marketing.
37:49
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Quick takeaways
- Continuous learning and adapting are crucial for success in digital marketing careers.
- Venturing into new industries and roles can shape a robust marketing career with essential skills.
Deep dives
Rachel Exton's Career Journey Across Industries and Brands
Rachel Exton shares her diverse career journey spanning various industries and big brands like Unilever, Cal Brands, Wreck-Benkeeser, and Dyson. Starting as a graduate at Unilever, she highlights the importance of continuously learning and adapting, leading her to take on different marketing roles across companies. Exton's experience showcases the value of venturing into new industries and roles to grow professionally.
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