How To Start a Digital Marketing Career, with Rachel Exton
Jun 14, 2024
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Rachel Exton, VP of Global Marketing at Pearson, shares her career journey into digital marketing, from transitioning to gaining practical tips for job seekers and hands-on experience. Topics include diverse career paths, career growth and transitions in marketing, balancing work and family life, building better teams, and strategic growth in marketing.
Continuous learning and adapting are crucial for success in digital marketing careers.
Venturing into new industries and roles can shape a robust marketing career with essential skills.
Deep dives
Rachel Exton's Career Journey Across Industries and Brands
Rachel Exton shares her diverse career journey spanning various industries and big brands like Unilever, Cal Brands, Wreck-Benkeeser, and Dyson. Starting as a graduate at Unilever, she highlights the importance of continuously learning and adapting, leading her to take on different marketing roles across companies. Exton's experience showcases the value of venturing into new industries and roles to grow professionally.
Foundations of a Strong Marketing Career
Exton emphasizes the significance of foundational experiences in shaping a robust marketing career. Reflecting on her start at British Airways during her university placement, she discovered her passion for marketing over HR. This early decision set her marketing career path, guiding her strategic moves towards FMCG giants like Unilever and Procter & Gamble, where she developed essential marketing skills.
Transitioning Through Different Industry Sectors
Exton discusses her transitions across industry sectors, from beauty and fashion at Cal Brands to hygiene and health at Wreck-Benkeeser. Each move provided her with unique challenges and opportunities to expand her skills, demonstrating the versatility and adaptability required in diverse marketing roles. These shifts allowed her to develop as an entrepreneurial marketer capable of navigating varied business environments.
Focusing on Customer-Centric and Data-Driven Marketing
Exton's approach to exceptional marketing revolves around customer-centricity and data-driven strategies. She emphasizes the importance of deeply understanding consumers' needs and desires to create impactful marketing campaigns that resonate with audiences. Additionally, she underscores the value of proving ROI and aligning marketing efforts with business results, advocating for a strategic and performance-driven marketing approach.
Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that helped her succeed and advice for those looking to make a start. Daniel and Rachel also cover practical tips for job seekers and the value of gaining hands-on experience. Listen in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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