The Digital Marketing Podcast

Discussion on the impact of cookieless future on digital marketing. Emerging trends for 2024: voice, image, and video search, private GPTs, AI, and new web interface. Importance of clarity in content for AI search and personalization. Agile website development and chat GPT integration. Advancement of chat GPT technology and AI agents. Importance of ethical guidelines in marketing.

The hosts discuss reviewing tool costs and unsubscribing from unused tools. They emphasize the importance of preparing for the new year financially and updating content. They highlight the significance of auditing website content for accuracy and copyright protection. They discuss the importance of first-party data in marketing and running a new SEO audit to fix common issues on websites.

Podcast explores the dangers of attribution modelling, including overlooking external factors and over-reliance on data. It discusses Google's encouragement to trust AI for attribution and improvements in GA4. The benefits and features of Google Analytics, including smart attribution system, are highlighted. Using both first and last session reports for a balanced view and optimizing website performance with smart attribution and machine learning-based campaigns are discussed. Excluding brand search and testing for effective campaign attribution are also covered.

On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way. If you are reviewing your direct competitors and conducting competitor analysis', great. But what are you doing with that information? Is it valuable? What are you taking away from them? To turn your competitor analysis into actionable insights you need to understand the entire customer journey, so you know how to outperform. Join us as for this insightful episode as Jonathan guides us through his strategies. -- Show notes:   Do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

The podcast discusses the new AI model Gemini by Google that can reason across multiple modalities. It compares Gemini to ChatGPT and highlights its capabilities. The complexities of intellectual property in AI training and interesting use cases are explored. The impact of new features on businesses and the limited access to ChatGPT are also discussed. Adoption of new technology, computing power requirements, and updates from Google are mentioned.

On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in every country in the world. Bringing you the latest stats in digital marketing, Simon explores the remarkable growth in digital adoption, the country with the biggest surge in internet users and its impact on the rest of the world. We then turn our attention to Tiktok's continued expansion, and significant growth as a news source for younger audiences. Our journey through the digital marketing landscape wouldn't be complete without discussnig search engines. Is Google retaining search volumes or losing the younger generation to social media networks? Stay tuned! -- Show notes: Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

On today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media. Elina discusses the importance of forging authentic connections online, sharing her insights on establishing and nurturting two-way relationships with your customers on social media, and how how you can best measure the value and impact of these interactions. Elina also provides a deeper look into what it's like to work as a social media manager, including the notable gender gap and the key actors that influence salary, with findings from their new Social Media Careers Report. -- Show notes: https://targetinternet.com/resources/latest-trends-in-social-media-with-elina-vilk Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Debunking digital marketing myths including the ineffectiveness of meta keywords, the importance of marketing to current customers, and the limitations of social media advertising. Also discusses using multiple sources of data, building relationships with customers, and the value of two-way communication.

The world of social media is forever evolving, it's not always clear to see what the future has in store. Join us on our latest podcast episode where we explore and analyse the trends, challenges, and opportunities changing the social media landscape. We dive into X/Twitter's evolution, the dynamics of Facebook, the rise (or fall?) or Threads, LinkedIn's unique position and the controversy of fake followers. -- Show notes:   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

In this episode, Nicholas Holland, VP of Product at Hubspot, discusses the development of AI in marketing, the need for ethical standards, and the importance of the human touch. They also explore the impact of AI in content creation, SEO, and education.