The Digital Marketing Podcast

The world of social media is forever evolving, it's not always clear to see what the future has in store. Join us on our latest podcast episode where we explore and analyse the trends, challenges, and opportunities changing the social media landscape. We dive into X/Twitter's evolution, the dynamics of Facebook, the rise (or fall?) or Threads, LinkedIn's unique position and the controversy of fake followers. -- Show notes:   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

In this episode, Nicholas Holland, VP of Product at Hubspot, discusses the development of AI in marketing, the need for ethical standards, and the importance of the human touch. They also explore the impact of AI in content creation, SEO, and education.

This podcast discusses Performance Max search themes, changes to core web vitals, and the shift to multi-channel marketing strategies. They also explore the decline of multiple channels in audience engagement and the importance of content that showcases expert opinion and builds trust. Additionally, they discuss the relationship between user experience and search rankings, as well as the need for testing new strategies and benchmarking skills.

The podcast dives into the ethical concerns of deep fake audio and video technology, the use of AI-generated voices for recording content, and the potential dangers of relying on AI and Google for information.

The podcast discusses the latest developments in chat GPT marketing, including image generation and data analysis capabilities. They also explore the voice of the GPT chat app and its human-like qualities. The use of Jarvis to analyze data from UK Ecology and Hydrology is also discussed. The chapter explores the capabilities and limitations of AI in data analysis. Lastly, energy efficiencies, beta features, and skills benchmark in digital marketing are explored.

The podcast explores the learnings from Inbound 2023 conference, focusing on AI's impact and future developments. Other key topics include community, algorithms, SGE, efficiency, and the challenges of data analysis and copywriting with AI. Emphasis is placed on prioritizing profit and creating exceptional experiences in the digital landscape.

The podcast discusses the latest update to Google's Quality Rater Guidelines and the added emphasis on first-hand experience. They also explore the 'perspectives' and 'about this' features on Google. The podcast covers the risks and solutions of AI-generated content, the challenges of fact-checking in fake news, and the importance of credibility and expertise in search results.

The hosts discuss setting up GA4 properly and recommend the Upflip Podcast. They explore the importance of audiences and AI for performance max campaigns. The challenges and customization options of working with reports and collections in GA4 are discussed. The transition to GA4, legal issues, and the importance of effective AI utilization are highlighted. Benefits of GA4, exploration tips, and additional resources are mentioned.

The hosts discuss the challenges and impact of website migrations, including the consequences on search traffic and rankings. They highlight the importance of managing backlinks and tracking data, as well as the potential impact of using performance max in online advertising. They also emphasize the importance of testing redirects and landing pages during a website migration.

The hosts discuss the updated Digital Marketing Skills Benchmark for 2023, highlighting the need for continuous learning. They analyze improvements and stagnation in various areas of digital marketing, emphasizing the skills gap and the importance of upskilling. The difficulties of producing high-quality content in a crowded market, including AI-generated content, are explored. The chapter also discusses the importance of educating senior executives in digital marketing and investing in skills development.