The hosts discuss setting up GA4 properly and recommend the Upflip Podcast. They explore the importance of audiences and AI for performance max campaigns. The challenges and customization options of working with reports and collections in GA4 are discussed. The transition to GA4, legal issues, and the importance of effective AI utilization are highlighted. Benefits of GA4, exploration tips, and additional resources are mentioned.

The hosts discuss the challenges and impact of website migrations, including the consequences on search traffic and rankings. They highlight the importance of managing backlinks and tracking data, as well as the potential impact of using performance max in online advertising. They also emphasize the importance of testing redirects and landing pages during a website migration.

The hosts discuss the updated Digital Marketing Skills Benchmark for 2023, highlighting the need for continuous learning. They analyze improvements and stagnation in various areas of digital marketing, emphasizing the skills gap and the importance of upskilling. The difficulties of producing high-quality content in a crowded market, including AI-generated content, are explored. The chapter also discusses the importance of educating senior executives in digital marketing and investing in skills development.

Discover the top digital marketing tool winners in the Digital Marketing Toolkit Awards. Learn how to integrate tools for workflow efficiency and hear about a drag-and-drop dashboarding tool, Swido. Get insights on managing communication channels and workflow efficiency. And finally, find out the winners of the digital marketing toolkit awards, including analytics, AI, content, and mobile marketing tools.

Delve into the potential of custom reports within GA4, learn about dimensions and metrics, explore scroll depth tracking, understand the process and visualization of building custom reports, and uncover data insights through standard reports and segments in GA4.

We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have a  in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC.  Show notes -   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

The podcast discusses the latest trends in digital marketing, including Meta's AI model Llama 2 and the partnership between Meta and Microsoft. They also talk about the changes in social platforms like Twitter's rebranding and the launch of Threads. The importance of quality control in digital marketing and the emergence of AI tools are also discussed.

The podcast discusses the importance of Local SEO in driving traffic to businesses, the new dashboard for managing business profiles and Q&A, measuring the results of local SEO efforts, and the significance of accurate business information on websites and directories.

The hosts discuss shortlisted tools for email automation and personalization. They highlight a WordPress CRM Plugin as a useful alternative to big players like HubSpot. They explore the pricing and setup challenges of digital marketing tools and discuss the resurgence of QR codes in mobile marketing. They talk about the benefits of a paid Bitly account and introduce website testing tools. They also discuss a content testing tool and a QR code generator with new features.

This podcast episode introduces shortlisted tools for the Digital Marketing Toolkit Awards. They discuss Google Analytics and Microsoft Clarity's features and compliance. They highlight the importance of placing information and calls to action higher on webpages and mention various pricing options. The episode explores core web metrics and AI tools, and emphasizes constant website optimization and A-B testing. They also discuss the process of setting up and running website tests using different tools.