Understanding GA4 Funnel Reports

GA4 funnel reports can be confusing to navigate, but they provide valuable insights into user behavior. In a funnel report, you can track the progression of users through different stages of a process, such as an e-commerce transaction. However, the default funnel report in GA4 often shows 100% of users progressing through each stage, which can be misleading. To create a more accurate and informative funnel report, start by understanding that everything in GA4 is considered an event. Begin with tracking the number of sessions as the first stage, then move on to specific events, like page views or specific page visits, to gauge user engagement. By analyzing the drop-off rates at each stage, you can determine areas for improvement and optimize your conversion rates.