2min chapter

The Digital Marketing Podcast cover image

GA4 Funnel Reports

The Digital Marketing Podcast

CHAPTER

Challenges and Benefits of Custom Reports in GA4

This chapter highlights the challenges faced by smaller organizations in reporting data and emphasizes the significance of custom reports. It discusses the elements of custom reports, including the ability to have multiple tabs with different types of reports. The hosts also express their preference for GA4 over Universal Analytics, citing GA4's superior accuracy in reporting.

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