With Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis. Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you. Show notes -   If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please

Welcome to our latest podcast episode where we dive deep into the captivating world of social media algorithms! Social media algorithms have become the gatekeepers of our social media lives, determining the content we see, the people we engage with, and the brands we discover. Understanding these algorithms is crucial for anyone seeking to make an impact in the digital space, whether you're a business professional, a content creator, or a social media lover. In this information-packed episode, we will be discussing the fascinating mechanics that govern some of the most influential platforms of our time: LinkedIn, Twitter, YouTube, Instagram, and Facebook. Show notes -   If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please

In this podcast episode, the team delve deep into the realm of personal branding and explore the crucial aspects of establishing a trustworthy online presence. We explore how personal branding builds trust, unlocking SEO secrets for your brand, understanding SSI scores, choosing the perfect profile image, and navigating the complexities of the 'right to be forgotten.' Stay tuned for our secrets to crafting a compelling personal brand that leaves a lasting impact. Show notes - https://targetinternet.com/resources/building-a-personal-brand If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please

SGE, Search Generative Experience, is Google's new way of transforming the search experience with the use of Generative AI. This will allow you to get AI powered overviews, ask follow up questions and take next steps right from the SGE box when you search. This might seem beneficial from a users perspective, but it's important to know what implications this will have on SEO and digital marketers. In this video, Daniel, Ciaran and Louise discuss the new search experience and other latest updates in AI Search. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please

Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please

Picking the right CRM (Customer Relationship Management) can be a game changer for a digital marketer and is packed full of benefits, allowing you to centralise customer data, improve lead management, run effective marketing campaigns and more all from one place. In this podcast episode, we'll explore how you can pick the right CRM for your needs, discussing features, integration, audiences, pros and cons and any hidden costs involved. The nominations for The Digital Marketing Toolkit Awards are also now open! Visit and nominate your favourite digital marketing tool for its chance to win one of our bespoke, beautifully designed trophies! If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please

The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise help you have a clearer understanding on what the digital marketing channel mix is, attribution modelling and what the best channels really are. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please

Welcome back to another news digest episode for June 2023! Artificial Intelligence is moving faster than ever and we have updates for you on Google AI Search, the rise in podcasting, 3rd party cookies, AI chat search and much more. With lots of popular and upcoming trends this is not one to miss. The nominations for The Digital Marketing Toolkit Awards are also now open! Visit and nominate your favourite digital marketing tool for its chance to win one of our bespoke, beautifully designed trophies!

Before delving into this new episode of the Digital Marketing Podcast, we have a brand new, exciting announcement for you… The Digital Marketing Toolkit Awards! The Digital Marketing Toolkit Awards are a brand new awards recognising the best tools and utilities worldwide within the digital marketing industry, with the winners being celebrated with a special podcast episode in September. Nominations open on 23rd June for you to nominate your favourite tools! Visit to nominate. In this episode, Daniel, Ciaran and Louise discuss the latest updates in the world of Chat GPT and AI…  These updates include Plugins and Browsing, meaning that it can now unlock a vast range of possible uses and also browse the internet for information that extends that included in its training data.

In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics. Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a fence around a group of people and think we understand who they are but we don’t, we understand what they are, and that’s not enough to influence people’s future buying decisions. Humans say yes to things because it aligns with their values. It is behind every decision that we make, so it’s important we understand the shared values of our customers so we know how to get the right people in the room. Listen in to this special episode to hear all about David’s mission and understand for yourself why Ciaran loved this interview so much!