The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
Episodes
Mentioned books
Nov 22, 2023 • 27min
Latest Digital Marketing News
This podcast discusses Performance Max search themes, changes to core web vitals, and the shift to multi-channel marketing strategies. They also explore the decline of multiple channels in audience engagement and the importance of content that showcases expert opinion and builds trust. Additionally, they discuss the relationship between user experience and search rankings, as well as the need for testing new strategies and benchmarking skills.
Nov 17, 2023 • 26min
The Ethics of Artificial Intelligence
The podcast dives into the ethical concerns of deep fake audio and video technology, the use of AI-generated voices for recording content, and the potential dangers of relying on AI and Google for information.
Nov 10, 2023 • 22min
Chat GPT News & Updates
The podcast discusses the latest developments in chat GPT marketing, including image generation and data analysis capabilities. They also explore the voice of the GPT chat app and its human-like qualities. The use of Jarvis to analyze data from UK Ecology and Hydrology is also discussed. The chapter explores the capabilities and limitations of AI in data analysis. Lastly, energy efficiencies, beta features, and skills benchmark in digital marketing are explored.
Nov 3, 2023 • 25min
Inbound 2023 and Digital Marketing Trends
The podcast explores the learnings from Inbound 2023 conference, focusing on AI's impact and future developments. Other key topics include community, algorithms, SGE, efficiency, and the challenges of data analysis and copywriting with AI. Emphasis is placed on prioritizing profit and creating exceptional experiences in the digital landscape.
Oct 27, 2023 • 19min
SEO News & Updates October 2023
The podcast discusses the latest update to Google's Quality Rater Guidelines and the added emphasis on first-hand experience. They also explore the 'perspectives' and 'about this' features on Google. The podcast covers the risks and solutions of AI-generated content, the challenges of fact-checking in fake news, and the importance of credibility and expertise in search results.
Oct 20, 2023 • 21min
Customising GA4
The hosts discuss setting up GA4 properly and recommend the Upflip Podcast. They explore the importance of audiences and AI for performance max campaigns. The challenges and customization options of working with reports and collections in GA4 are discussed. The transition to GA4, legal issues, and the importance of effective AI utilization are highlighted. Benefits of GA4, exploration tips, and additional resources are mentioned.
Oct 13, 2023 • 27min
Your Website Migration Checklist
The hosts discuss the challenges and impact of website migrations, including the consequences on search traffic and rankings. They highlight the importance of managing backlinks and tracking data, as well as the potential impact of using performance max in online advertising. They also emphasize the importance of testing redirects and landing pages during a website migration.
Oct 9, 2023 • 14min
The Digital Marketing Skills Benchmark 2023
The hosts discuss the updated Digital Marketing Skills Benchmark for 2023, highlighting the need for continuous learning. They analyze improvements and stagnation in various areas of digital marketing, emphasizing the skills gap and the importance of upskilling. The difficulties of producing high-quality content in a crowded market, including AI-generated content, are explored. The chapter also discusses the importance of educating senior executives in digital marketing and investing in skills development.
Sep 28, 2023 • 26min
Latest Digital Marketing Toolkit (and Awards Results!)
Discover the top digital marketing tool winners in the Digital Marketing Toolkit Awards. Learn how to integrate tools for workflow efficiency and hear about a drag-and-drop dashboarding tool, Swido. Get insights on managing communication channels and workflow efficiency. And finally, find out the winners of the digital marketing toolkit awards, including analytics, AI, content, and mobile marketing tools.
Sep 22, 2023 • 21min
Building Custom Reports in GA4
Delve into the potential of custom reports within GA4, learn about dimensions and metrics, explore scroll depth tracking, understand the process and visualization of building custom reports, and uncover data insights through standard reports and segments in GA4.
